The satirical campaign is part of a larger YESHA
Council public policy campaign against capitulating to US Secretary pressure to
surrender the strategic hills of Judea
and Samaria that overlook 70% of Israel’s population to create a Palestinian state. The comical
videos were accompanied by more serious billboards and large newspaper advertisements,
stressing that Kerry’s proposals would have been rejected by Israeli leaders
from time immemorial.
The campaign has also been joined by a wave of
anti-Kerry criticism from Israel’s highest political echelons. While according
to a recent poll in the popular Sof
Hashavua newspaper close to 70 percent of Jewish Israelis don’t
trust the Obama administration to safeguard Israel’s security interests under
the framework agreement. A similar
ZOA-Mclaughlin poll of the American public confirmed
that Americans don't trust their President to protect Israel. The new English
website is a direct attempt by the YESHA Council to appeal to the broadest
possible audience by using humor to highlight the dangerous truths lurking
behind the ongoing negotiations.
"John Kerry" at the Azrielli Towers in Tel Aviv |
This campaign has been widely covered on NBC,
CNN,
Wall
Street Journal, BBC, Telegraph,
USA
Today, Forward,
Jerusalem
Post, Sydney
Morning Herald and even Al Jazeera
The new "John Kerry
Solutions Ltd" website advertises a spoof consultancy firm that operates
under the slogan: "We don’t have any good solutions, but you’ve
gotta do something, right?" Visitors to the site are encouraged
to watch the three new infomercials and write directly to John Kerry Ltd with
all of their personal problems, to get unique out of the box solutions. Be sure to check out the endorsements
from previous 'satisfied customers."
The website is clearly satirical;
however the new videos are more serious than the previous two parodies,
attempting to reach out to the English speaking world in Israel and abroad. The
new topics covered include; the history of American pressure against Israel,
Mahmoud Abbas's validity as a peace partner and the American administrations
recent string of policy failures in the Middle East.
The YESHA Council is the official
umbrella organization of the Israeli settlement movement, representing over
360,000 Israeli residents of Judea and Samaria.
The new John Kerry Solutions
website can be seen here: http://en.johnkerry.co.il
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